Google My Business (GMB) https://digitalmarketingtips.info/ is a free tool that businesses can use to manage their online presence on Google Search and Maps. GMB allows businesses to create a listing that includes their contact information, address, hours of operation, photos, and reviews.
Why is Google My Business important?
GMB is important for businesses because it can help them:
- Get found by more customers. When people search for businesses on Google, GMB listings often appear at the top of the search results. This means that businesses that have a complete and accurate GMB listing are more likely to be found by potential customers.
- Increase website traffic. GMB listings can include a link to a business’s website. This means that when people click on a business’s GMB listing, they can be taken directly to their website.
- Generate leads and sales. GMB listings can include a phone number and a call button. This makes it easy for potential customers to contact businesses directly.
- Get positive reviews. GMB listings allow customers to leave reviews. Positive reviews can help businesses attract new customers and build trust with existing customers.
How to create a Google My Business listing
To create a GMB listing, businesses need to:
- Go to the Google My Business website.
- Sign in or create a Google account.
- Enter their business information https://7continentsmedia.com/ , including their name, address, phone number, and hours of operation.
- Add photos of their business.
- Invite customers to leave reviews.
How to optimize a Google My Business listing
There are a few things businesses can do to optimize their GMB listing:
- Complete the listing. Businesses should make sure that their GMB listing is complete and accurate. This includes adding their business name, address, phone number, hours of operation, website, and photos.
- Claim the listing. If a business’s name is already listed on GMB, they need to claim the listing. Claiming a listing will give the business control over the listing and allow them to manage it.
- Respond to reviews. Businesses should respond to customer reviews, both positive and negative. Responding to reviews shows customers that the business cares about their feedback.
- Post updates. Businesses can post updates to their GMB listing to share new information with customers, such as special offers, new products, or upcoming events.
Conclusion
GMB is a valuable tool that can help businesses get found by more customers, increase website traffic, generate leads and sales, and get positive reviews. By following the tips in this article, businesses can optimize their GMB listing and get the most out of this free tool.